My rating: 5 of 5 stars
I have been absent from writing reviews for a while and one of the many reasons is that I was working on my MPhil/PhD research proposal. It was a stressful phase in my life and this book has been instrumental in helping me write my proposal especially in terms of methodology and approach. Overall it is a very useful book to have and I am still using it as a guide and reference for my thesis and I believe I will use it for future research projects as well. Marketing is my field of research and it is definitely very helpful for me but I believe it will be useful for any other business student writing a thesis or any individual trying to conduct a good market research.