Research Methods for Business Students -Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

Research Methods for Business StudentsResearch Methods for Business Students by Mark N.K. Saunders

My rating: 5 of 5 stars

I have been absent from writing reviews for a while and one of the many reasons is that I was working on my MPhil/PhD research proposal. It was a stressful phase in my life and this book has been instrumental in helping me write my proposal especially in terms of methodology and approach. Overall it is a very useful book to have and I am still using it as a guide and reference for my thesis and I believe I will use it for future research projects as well. Marketing is my field of research and it is definitely very helpful for me but I believe it will be useful for any other business student writing a thesis or any individual trying to conduct a good market research.

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